Awards Overview for Xi Yang
| Award Type | Count |
|---|---|
| Platinum A' Design Award | 0 |
| Gold A' Design Award | 0 |
| Silver A' Design Award | 2 |
| Bronze A' Design Award | 0 |
| Iron A' Design Award | 0 |
| Runner-up A' Design Award | 0 |
| Total Awards | 2 |
The A' Design Award is an internationally renowned, prestigious accolade that recognizes outstanding achievements in design across a wide array of disciplines. Known for its rigorous and transparent meritocratic selection process, the A' Design Award operates under a blind peer-review system, ensuring that entries are evaluated solely on their creative excellence, innovation, and technical mastery. This process, free from bias, is conducted by a diverse panel of esteemed industry professionals, ensuring that only the most deserving designs—those that demonstrate exceptional quality and originality—receive this distinguished recognition.
Career Highlights of Xi Yang
Notable Achievements
- Total Awards: 2
- Total Score: 8
- Global Ranking: #2667 Worldwide
- Top Award: Silver ( 2 × )
Areas of Expertise
- Packaging Design
Top Designs
| Design Name | Category | Award | Year |
|---|---|---|---|
| Bedtime Story | Packaging Design | Silver | 2024 |
Featured Designs by Xi Yang
Bedtime Story
This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor: be it shiny, lively, or mysterious and peculiar...
Category: Packaging Design
Award: Silver (2024)
About Xi Yang
Biography
Yang Xi is the Chief Design Officer and one of the founders of the AMOVO Chocolate brand, which has a 17-year history to date. The brand has amassed tens of millions of fans in China. It is committed to creating pure and natural chocolate with simple and clean ingredients. While maintaining the traditional flavors and quality of chocolate, it adapts to modern health concepts. From the outset, it has chosen to exclude controversial ingredients such as cocoa butter equivalents and GMOs from its supply chain, aiming to preserve the essence of chocolate. It was among the first brands in China to popularize the concept of cocoa butter and introduced concepts such as sugar-free and low-sugar options, offering consumers more freedom of choice. The brand also considers the shopping experience to be crucial, insisting on transparency and honesty in product information for consumers and integrating this philosophy into every aspect of production and service.
Led by Yang Xi, the product design team strives to extricate chocolate from its narrow categorization as merely a Valentine's Day gift in China, incorporating it into more aspects of daily life and making it a part of the Chinese daily routine. The brand values the transmission of emotions through visuals, extending a chocolate product's function from consumption to a spiritual realm. It believes that each flavor can evoke specific memories and emotions in tasters, advocating for a product's personality to be felt even before it is consumed.
Areas of Expertise
- Packaging Design
Country
China
Statistics and Insights
Performance Metrics
Key Statistics
- Total Score: 8
- Total Awards: 2
- Global Ranking: #2667
- Performance Score: 9.00 / 10
Insights
Xi Yang's performance score of 9.00 places them in the top tier of designers worldwide. This score, which ranges from 0 to 10, reflects not just the quantity but also the quality of awards received.
With a total of 2 awards and a global ranking of #2667, Xi Yang has demonstrated consistent excellence in Packaging Design .
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A' Design Awards
A' Design Award & Competition is one of the World’s most influential design accolades, organized in all creative disciplines with entries open to both concept stage as well as realized designs by entities from all countries.
The ultimate aim of A' Design Award is to create a global understanding and appreciation for good design, as well as to incentivize designers worldwide to come up with superior products and projects that benefit society.
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